We had a client submit some material for us to make some flyers with. The flyers were going to advertise an upcoming classic car show. As we scrolled through the content that was submitted we quickly realized that the cars were lacking some shine. None of them had been cleaned prior to the pictures being taken, and none of them looked worthy of being plastered on the front of an advertising flyer. Now whoever took those pictures should have gotten some car detailing tips from these guys, because it was obvious that the vehicle had not been detailed prior to the pictures being taken. So that leaves us with the question, how do we fix this in post production? How do we quickly take pictures of cars that don’t sparkle and give them that Photoshop makeover so they are ready to advertise and promote the events the customer wants them too? Well, there are some very simple photos techniques that can be used to add detail to a car photo, and there are tools to mask blemishes and remove unwanted dents and background noise. Most of these processes are universal across photoshop, but with a car there are a few quick and easy things you can do and I am going to let Scott Kelby take the wheel on this one. I was browsing through youtube videos to see what the other guys were doing that had a little more Photoshop experience with cars than I do and I came across his blog that featured this great video. Take a look at the video, and leave Scott a comment if you find his video to be valuable for you and your project.
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There has been a recent surge in barbershops opening around Denver Colorado and we have been fortunate enough to do some logo design for some of them. Most of our clients come to us requesting something elaborate, however our graphic designers tend to lean on the simple side when it comes to creating a logo for a barber shop. When I think of a barber shop I think f clippers, razors, chairs, top hats, beards, and an old school four chair shop in the city. The new shops that are surfacing around Denver appear to be adopting the old school barber shop look and feel. Some of them are offering drinks and cigars and making the experience more of a gentlemen’s experience. So what makes a logo work for something like a barbershop? In my opinion simplicity is always best. What more do you need than a pair of scissors? The services offered from shop to shop are pretty universal, hair cuts, beard trimmings, straight razor shavings, and other male grooming services that will differ shop to shop. Franks is considered the best barber shop in Denver, and the photos designs logo is representing them well, just check the windows on the building where it is proudly displayed.
Creating The Franks Barbershop Denver Logo
When we first received an email from Franks Gentlemen’s Salon in Denver they were looking for a logo that to me seemed to complete the simplistic nature of the services offered. They wanted a silhouette of a top hat and a beard with scissors behind the hat on both sides. My initial design catered to that idea, but as I dug around a little more I realized that there was a better solution for their logo needs. I reached back out and spoke to the team about going with a mustache, yes, just a simple mustache design. To my surprise they were very open to the suggestion and I jumped into Photoshop and started designing a very simple mustache that I thought would represent the demographic Franks was wanting to cater to. The design was simple, I used the most basic features in Photoshop to create it and exported it with a transparent background as a .png file. They have been using the logo in all their print and media both online and offline.
Simple Logos Big Results
Sometimes simplicity is best, both for you as a Photoshop designer, but also for the client that hired you. Often then perception of a complicated logo design is what many business owners have in mind when reaching out to a graphic designer for work. It’s always easier to make adjustments when your logo design is simple. I think simple designs also tend to get remembered more than complicated designs. The brain just processes them better. This is a good example of a very simple design that has been effective for a business. These simple logos also print very well on things like leather aprons and leather barber rolls for tools.